On FACEBOOK, over 20 new updates were posted through June till December with the aim of increasing the attendance of the website and generating likes and comments. Moreover, 10-posts with inspirational ideas for DYI projects have also been prepared. The tutorials are more elaborated than others, since they are made by professional bloggers. In addition, new side-scrolling images (carousels) and new videos are shown there. On Amazon, there are targeting ads for the most involved group, such as teachers/mothers aged 25 to 50 years, who are intercepted by banners for the sale of products.